Google’s Local Services Ads (LSA) program has become an essential tool for legal professionals to attract potential clients. However, with Google’s evolving requirements, maintaining eligibility in the program now requires passing an Identification Verification (IDV) process. Without completing this verification, your ad campaigns may be paused, disrupting your lead flow and online visibility.
At CompanyName, we guide legal professionals through this process to ensure compliance, minimize downtime, and keep leads coming. Let’s explore what the IDV process involves and how to complete it successfully.
What Is Google’s Identification Verification (IDV) Process?
Google introduced the IDV requirement in 2024 to enhance trust and credibility within its LSA program. Attorneys listed on LSAs must now verify their identity by submitting official identification documents. This step replaces the more complicated background check system used previously.
The IDV process is handled through a third-party service called Evident, which securely verifies the attorney’s credentials. Without completing this step, your ads may be suspended, resulting in lost visibility and client opportunities.
Why Did Google Introduce the IDV Process?
When Google first launched LSAs for legal professionals in 2020, background checks were mandatory. In 2021, these checks were removed to simplify the process, but concerns over legitimacy and trust remained. To strike a balance between simplicity and reliability, Google implemented the IDV system.
This update streamlines compliance while maintaining high standards for trustworthiness in search results and advertisements. It reassures prospective clients that listed attorneys are legitimate professionals with verified credentials.
Steps to Complete the IDV Process
Completing Google’s IDV process involves several key steps. Here’s a breakdown of how CompanyName helps you manage each stage efficiently.
1. Submission of Information
- What We Do: We gather necessary information, including your full legal name, email address, and Bar ID, to submit it to Google’s LSA portal.
- Third-Party Involvement: Once submitted, Evident sends you an email with a verification link to complete the process.
2. Document Upload
- Attorney Action: You’ll need to upload a government-issued ID, such as a driver’s license or passport. The information on your ID must match the details provided to Google.
- Tips for Success: Double-check that the name on your ID matches exactly. Even minor discrepancies can cause delays.
3. Verification Monitoring
- What We Track: At CompanyName, we monitor the status of your verification to prevent any interruptions.
- Statuses Include:
- Started: Verification has been initiated.
- Stuck: Issues are preventing progress and require resolution.
- Passed: Verification is complete, and your ads are running normally.
- Statuses Include:
Avoid Common Pitfalls in the Verification Process
Even a small error can halt your verification. Here are common issues to avoid:
1. Name Mismatch
Ensure that the name on your legal ID matches exactly with what was submitted. Discrepancies can result in failed verification and delays in your campaigns.
2. Missed Verification Emails
Be sure to check your spam or junk folder for the email from Evident. If you do not receive the email, contact your account manager at CompanyName for assistance.
3. Document Rejections
If your documents are rejected, CompanyName can help resubmit them or temporarily adjust your profile to minimize downtime.
Why Verification Matters for Legal Professionals
Completing Google’s IDV process is essential to maintaining your ad presence and credibility online. Here’s why it’s so important:
- Continuous Lead Flow: If your ads are paused due to incomplete verification, you risk losing potential clients.
- Enhanced Trust: Verified profiles stand out in search results, reassuring clients that you are a legitimate professional.
- Improved Credibility: Google prioritizes verified listings, which can lead to better ad performance and visibility.
By staying compliant, you safeguard your marketing efforts and continue attracting high-quality leads.
How CompanyName Simplifies the Process
Navigating Google’s verification requirements can be challenging, but CompanyName makes it easy by handling the details for you. Our support includes:
- Preparation and Submission: We collect and submit your information to Google’s LSA portal, ensuring accuracy from the start.
- Ongoing Monitoring: We track your verification status, keeping you informed of any issues or updates.
- Expert Guidance: If problems arise, our team resolves them quickly to minimize disruptions.
Our goal is to ensure your campaigns stay active and effective throughout the verification process.
Tips to Maintain Compliance with Google’s LSA Policies
Verification is just one part of staying compliant with Google’s LSA program. Here are some additional tips to maintain your eligibility:
- Update Business Information Regularly: Ensure your Google Business Profile and LSA details are accurate and up to date.
- Manage Reviews: Encourage satisfied clients to leave positive reviews. High ratings improve your ad performance and trustworthiness.
- Respond to Leads Promptly: Google rewards businesses that respond quickly to inquiries. Use automation tools, such as chatbots, to provide immediate replies.
The Benefits of Verified Local Services Ads
Completing verification unlocks several benefits that can enhance your marketing efforts:
1. Increased Visibility
Google prioritizes verified businesses in search results, making it easier for potential clients to find you.
2. Higher Quality Leads
Verified profiles build trust, attracting more serious inquiries from prospective clients.
3. Competitive Advantage
By complying with Google’s standards, you differentiate yourself from competitors who may struggle to maintain verification.
These advantages help you generate more leads, close more deals, and grow your practice effectively.
Ready to Complete the IDV Process? Let CompanyName Help!
Verification can be time-consuming, but you don’t have to navigate it alone. At CompanyName, we handle the hard work so you can focus on serving your clients. From submission to monitoring, we ensure that your Google Local Services Ads remain compliant and successful.
Get in touch with us today to start the process and keep your campaigns running smoothly!
